About

Locarno was founded in 2025 in Vancouver BC

and was created to capture the feeling of West Coast living through modern streetwear. Inspired by the beaches, mountains, ocean air, and laid-back culture of Vancouver, the brand blends coastal energy with contemporary fashion. Locarno focuses on creating pieces that feel effortless, relaxed, and timeless while still carrying a bold identity. Oversized silhouettes, washed colors, and graphics inspired by nature and the ocean reflect the atmosphere of life on the West Coast.

The brand draws inspiration from long summer nights, driftwood beaches, city streets after the rain, skate culture, and the freedom that comes from living near the water. Rather than following short-term trends, Locarno aims to create clothing that people can genuinely connect with and wear for years. At its core, the brand represents creativity, individuality, and a no-regrets mindset. Locarno is designed for people who appreciate both style and comfort, combining a clean streetwear aesthetic with the calm and natural energy that makes Vancouver and West Coast life unique.